Child Lures Prevention
Television News Series

This riveting 10-part television news series profiles the diverse and cunning lures used to trick youngsters into abuse, abduction, and worse. Viewers learn how to identify and thwart these ploys.

Designed for broadcast on local nightly news, Monday through Friday for two weeks, the Child Lures Prevention Television News Series consists of ten Nightly News Inserts and ten corresponding Public Service Announcements. Local tie-ins and anchors enable each station to put its individual face on the News Series. It has run in over 60 television markets nationwide, including Boston, Atlanta, Detroit, Houston, Little Rock, Minneapolis/St. Paul, Nashville, Orlando, San Diego, Seattle, and Oklahoma City.

The Child Lures Prevention Television News Series has garnered an Advancement of Learning Through Broadcasting Award from the National Education Association, as well as First Place in Public Affairs Programming from the New York State Broadcasters Association.

"The Child Lures Prevention Television News Series worked for us on three fronts: It was, first and most importantly, the single best public service campaign I have ever been involved in...Second, there is no doubt in my mind that Child Lures Prevention helped our PM news rating despite those tremendous Oprah Winfrey numbers, our 5:00 p.m. news still won. I know in my heart that Child Lures Prevention had a lot to do with it. Finally, we lined up some major blue chip sponsors in this market and turned Child Lures Prevention into a financial success for KCRA-TV."
     Bill Bauman, News Director
     KCRA-TV; Sacramento

The Child Lures Prevention Television News Series is not just a two-week TV series. It is an opportunity to profoundly impact the safety of your community now and for years to come. The Child Lures Television News Series allows stations to enjoy a high community profile as well as high ratings. It provides an opportunity for the station and its sponsor(s) to offer prevention and hope in the face of troubling news.

"We are still receiving phone calls from viewers requesting more information...Never before has one issue made such an impact on a community!"
     Jane Wallace, General Manager
     KXAN-TV; Austin, TX

In conjunction with broadcast of the News Series, stations often secure local and national sponsors to support printing and distribution of the Child Lures Prevention Parent Guide. The Parent Guide can be customized with an advertiser and/or station logo and a personalized written message from the station management and/or sponsors. Viewers are encouraged to visit sponsor outlets to obtain a free copy. Sponsors consistently report high satisfaction with their involvement in this vital news project.

"I have to say, of all the different campaigns we've been involved in--and there have been so many--this has really been the most successful one by far--by far!"
     Evelyn Olson Lamden
     Media Manager, Jack-in-the-Box

Past corporate sponsors include McDonald's, Shell Oil, Thrifty Car Rental, Ford Motor Company, 7-Eleven, DuPont, The United Way, as well countless Junior Leagues, hospitals, banks, supermarkets, drug stores, car dealerships, and newspapers, including The Boston Globe.

For more information or to secure exclusive broadcast rights in your market, please contact Jennifer Mitchell at (802) 985-8458 or via e-mail.

« back